THE BRUCE TRAIL CONSERVANCY

Environment Committee

THE BRUCE TRAIL CONSERVANCY

Environment Committee

2011 Calypso Orchid Environmental Award

In 2011 the award was presented to KEEN Canada, an outdoor footwear company who, through their `Boots-on-the-Bruce` program, have been a strong corporate sponsor of BTC activities.


KEEN Canada has partnered with the BTC since 2007.  KEEN worked with the BTC to create and coordinate programs encouraging outdoor lovers to explore the Bruce Trail, take photos of their adventures and upload their images to a specialized website. For every image uploaded, the nominee donated $5 to the BTC.To date, their donation and outreach programs have successfully raised over $173,000 for the BTC, and have resulted in an estimated 30,000 trail visits over the three years, in support of the program.  


KEEN has been able to use its significant marketing tools and high public profile to link outdoor enthusiasts to the Bruce Trail and the work of the Bruce Trail Conservancy.  They helped the BTC reach a new audience and offered the BTC an exciting way to engage more people with the Bruce Trail. Increased visits to the BTC website during the programs allowed the BTC to increase our audience reach.  


The public outreach programs have allowed the BTC to introduce more people to the Bruce Trail and to our land stewardship and acquisition work.  In addition, environmentally responsible use of the Trail was always a major theme when promoting use of the Bruce Trail.  The success of the programs allowed more people to become aware of the existence and work of the BTC.
















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